1. Introduction

The Modern Roots Ltd (“we,” “our,” “us”) is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase our ready-to-wear auto gele products.

By using our website, you agree to the collection and use of your data in accordance with this policy.

2. Business Information

  • Business Name: The Modern Roots Ltd
  • Location: Nigeria
  • Contact Email: themodernroots.com 

3. Information We Collect

We collect different types of information to provide and improve our services.

3.1 Personal Information
  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
3.2 Order & Product-Related Data
  • Purchase history
  • Product preferences (e.g., color, style of gele)
  • Event type (if voluntarily provided for styling suggestions)
3.3 Payment Information
  • Payment details are processed securely through third-party payment providers
  • We do not store full card details
3.4 Technical & Usage Data
  • IP address
  • Browser type and version
  • Device information
  • Pages visited and interaction behavior
3.5 Communication Data
  • Messages sent via contact forms or email
  • Customer service interactions

4. How We Use Your Data

Your information is used for the following purposes:

  • Processing and delivering orders
  • Providing customer support
  • Personalizing product recommendations
  • Improving website functionality and user experience
  • Sending marketing communications (only with your consent)
  • Preventing fraud and ensuring platform security
  • Complying with legal obligations

5. AI and Data Processing

Where applicable, we may use automated systems or AI-driven tools to:

  • Recommend suitable auto gele styles
  • Improve customer experience
  • Analyze shopping behavior trends
Important Notes:
  • AI does not make binding decisions about customers
  • Any text inputs or preferences provided may be analyzed to improve recommendations
  • Data used for AI improvement is anonymized where possible

6. Legal Basis for Processing

We process your data under the following lawful bases:

  • Consent: For marketing communications and optional data collection
  • Contract: To fulfill orders and provide services
  • Legitimate Interest: To improve services and prevent fraud
  • Legal Obligation: To comply with regulatory requirements

7. Data Sharing and Third Parties

We may share your data with trusted third parties only when necessary:

7.1 Payment Providers

To securely process transactions

7.2 Logistics & Delivery Partners

To deliver your orders

7.3 Analytics Providers

To understand website usage and improve performance

7.4 Hosting & Technology Providers

To operate and maintain our website infrastructure

All third parties are required to handle your data securely and in compliance with applicable laws.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience.

Types of Cookies Used:
  • Essential Cookies: Required for website functionality
  • Performance Cookies: Analyze website usage
  • Marketing Cookies: Used for personalized advertising (with consent)
Important:
  • Cookie consent is requested on your first visit
  • No cookies are pre-selected
  • You can manage or disable cookies via browser settings

9. Data Retention

We retain your data only as long as necessary:

  • Order Data: Retained for legal and accounting purposes
  • Customer Accounts: Stored until account deletion request
  • Marketing Data: Retained until consent is withdrawn
  • Technical Data: Stored for analytics and security purposes

After the retention period, data is securely deleted or anonymized.

10. International Data Transfers

Your data may be processed outside Nigeria where our service providers operate.

In such cases, we ensure:

  • Adequate data protection safeguards
  • Compliance with international data transfer regulations
  • Use of secure and approved data transfer mechanisms

11. Your Data Protection Rights

Depending on applicable laws (NDPR, GDPR, CCPA), you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent at any time
  • Restrict or object to data processing
  • Request data portability

To exercise your rights, contact us using the details below.

12. Data Security

We implement strong security measures to protect your data:

  • Secure payment processing systems
  • Encryption of sensitive data
  • Restricted access to authorized personnel
  • Regular monitoring for vulnerabilities

While we strive to protect your data, no system is completely secure.

13. Children’s Privacy

Our website is not intended for individuals under the age of 13 (or applicable age under local laws).

We do not knowingly collect personal data from children.
 If such data is identified, it will be promptly deleted.

14. Marketing Communications

You will only receive marketing messages if you:

  • Explicitly opt-in
  • Have an existing customer relationship (where legally allowed)

You can unsubscribe at any time using the link in emails or by contacting us.

15. Account and Data Deletion

You may request to:

  • Delete your account
  • Remove your personal data

Requests will be processed within a reasonable timeframe, subject to legal retention obligations.

16. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Legal changes
  • Business updates
  • Technology improvements

Updated versions will be posted on this page with a revised effective date.

17. Contact Us

For any privacy-related questions or data requests, please contact:

Contact Details:

  • Address: HOUSE 410A, 37 ROAD, PHASE 3, KUBWA, ABUJA, FCT, NIGERIA